Investment in securities is an art and science based on principles, rules and regulations,which requires certain knowledge and experience, that could assist in realizing the good choice and preference between the investment opportunities in the Market.

Among the most important guidelines that can be given in this field are as follows:

1.Define the investment objectives: The investor objectives, preferences and constraints should be identified and specified accurately in terms of return requirement and risk tolerance, in order to develop an explicit investment strategy.

2. Trade-off between risk and return: the issuer financial analysis, asset allocation and diversification are investment techniques that can be used in concert to manage the investor risk and track his goals in order to reduce risk and maximize return.

3. Combine the fundamental analysis: based on the company financial statements (balance sheet, income statements, cash flows) with all other available information (press release and required disclosures) regarding the securities, to determine the appropriate risk facing the issuer and to develop an expected return forecast based on this risk.

4. The analysis of issuer's historical data: can provide useful information concerning future performance expectations and the prediction of the security price trend.

5. Monitor on an ongoing basis both market and economic conditions, and analyze the change that have occurred in macroeconomic variable.

6. Select your advisors carefully: Ensure that they have the qualifications and experience required, that they are properly registered in your jurisdiction, and that they can provide the services you need.

7. Examine the factors that impact the domestic economy and the issuer financial standing, and determine which macroeconomic variables and financial influences most impact the economic and financial vulnerability of the market.

8. Evaluate the issuer's capacity in understanding the technology employed in the production and distribution of its product and analyze the forces affecting the issuer current and future competitive advantage.

9. Select the broker who provides best services to his customers in order to encourage competition between the brokers and improve their services.

10. For small and beginner investor who do not have enough securities trading experience, they can invest through Investment Funds and Asset Management Institutions, which will carry out the administration of the investor's money and thereby ensure a well diversified investment portfolio and combination of risk -reward.